Bangalore, India
The Magazine Publishing Institute is a
four-and-a-half day institute with three tracks:
• Magazine Editing Track• Magazines Design Track
• Magazine Management Track
Editing, design, and management—skill in all these areas is critical to the success of your magazine. In the Magazine Publishing Institute, you will enroll in a specific track, but daily plenary sessions will bring together all three tracks to show how each discipline influences and fits together with the others. Because each track session builds upon the previous one, combining teaching with practical application, participants may enroll in only one track and follow it from the first session on Monday through the last session on Friday.
You will be given a project to complete and share with others in your track on the last day of the Institute. The goal of the project is to place in your hands a practical plan you can take home to put into practice immediately. For this reason, lectures will be interspersed with practicums where you can begin to apply to your own situation the principles you are learning.
Although you may select only one track, you’ll meet those from other tracks at plenary sessions, meals, coffee breaks, and evening entertainment. You’ll get to know others struggling with the same problems and facing the same barriers. You’ll pray together, brainstorm solutions, enjoy fellowship, and be encouraged and strengthened in your commitment to Christian publishing. You’ll return home ready to face your magazine’s challenges and to make your magazine the best it can be.
This track especially for the magazine editor will cover topics like:
• Develop a magazine profile: Learn how to identify your target audience and craft and use a mission statement and editorial plan.
• Principles of editorial planning: Learn how to lead planning meetings and teach your staff the rules of successful brainstorming.
• Manuscript editing: Learn the four steps of editing and how a style sheet can bring consistency to your magazine.
• Solving manuscript problems: How to identify and solve the common problems you’ll encounter in manuscripts.
• Working with writers: Discover how to find, train, and keep writers.
• Selecting and shaping manuscripts: You’ll develop a procedure for article selection and dealing with articles that need to be rewritten.
• Leads and conclusions: Tips for writing compelling leads and conclusions that leave a strong impression.
• Reader research: How research can help make your magazine more effective. Here’s a description of the types of research and how to get the most from your research.
• Production: Develop and use a production grid to ensure the magazine is completed on time with a minimum of stress.
• Develop a magazine profile: Learn how to identify your target audience and craft and use a mission statement and editorial plan.
• Principles of editorial planning: Learn how to lead planning meetings and teach your staff the rules of successful brainstorming.
• Manuscript editing: Learn the four steps of editing and how a style sheet can bring consistency to your magazine.
• Solving manuscript problems: How to identify and solve the common problems you’ll encounter in manuscripts.
• Working with writers: Discover how to find, train, and keep writers.
• Selecting and shaping manuscripts: You’ll develop a procedure for article selection and dealing with articles that need to be rewritten.
• Leads and conclusions: Tips for writing compelling leads and conclusions that leave a strong impression.
• Reader research: How research can help make your magazine more effective. Here’s a description of the types of research and how to get the most from your research.
• Production: Develop and use a production grid to ensure the magazine is completed on time with a minimum of stress.
Designers and editors (those who don’t plan to attend the magazine editing track) will benefit from discussion of topics like:
• The magazine’s visual identity: How a strong brand will nurture and sustain a relationship with readers.
• Words and images: Combine them strategically to create a sense of purpose in each magazine spread.
• The design elements: Know and use them effectively to create meaningful experiences for readers.
• Typography: Select and arrange typography according to principles of legibility, hierarchy, contrast, consistency, and appropriateness.
• Magazine architecture: Develop flexible templates for departments, create a design system, and identify usage standards.
• The magazine cover: Explore how to develop a cover style, select a primary image, and combine the various elements to make an effective design.
• Design on a modest budget: Learn how to use typography, texture, backgrounds, screens, tints, scale, and contrast to enhance design possibilities on a modest budget.
• Redesign: How to re-evaluate the magazine’s voice and develop a redesign strategy.
• The magazine’s visual identity: How a strong brand will nurture and sustain a relationship with readers.
• Words and images: Combine them strategically to create a sense of purpose in each magazine spread.
• The design elements: Know and use them effectively to create meaningful experiences for readers.
• Typography: Select and arrange typography according to principles of legibility, hierarchy, contrast, consistency, and appropriateness.
• Magazine architecture: Develop flexible templates for departments, create a design system, and identify usage standards.
• The magazine cover: Explore how to develop a cover style, select a primary image, and combine the various elements to make an effective design.
• Design on a modest budget: Learn how to use typography, texture, backgrounds, screens, tints, scale, and contrast to enhance design possibilities on a modest budget.
• Redesign: How to re-evaluate the magazine’s voice and develop a redesign strategy.
Publishers and editors, but especially those with responsibility for the financial success of the magazine should attend this track. Topics like these will be discussed:
• Define your purpose: Develop mission and vision statements; define and apply corporate values.
• How to start a magazine: Learn what important factors you need to consider before you launch or re-launch a magazine.
• Your leadership style: Redefine your management and leadership style.
• How to price and sell space ads: Help advertisers use your magazine effectively; discover where to find advertisers, and how to communicate the benefits of advertising in your magazine.
• Managing your subscriptions: The elements of an effective fulfillment system and principles of customer service.
• Increase your circulation: Evaluate your marketing efforts, find new sources of subscribers, and develop pricing strategies in order to reach your full potential.
• Production: How to save money on production without reducing quality.
• How to prepare a budget: Learn how to manage expenses and establish basic publishing accounting procedures.
• Generating income: Examine potential unexplored sources of income and publication-related products.
• Personnel: Develop job descriptions, establish functions and qualifications, select and evaluate staff, and work with volunteers.
• Distribution: Principles and methods of distribution, with discussion of possible solutions to distribution problems.
• Define your purpose: Develop mission and vision statements; define and apply corporate values.
• How to start a magazine: Learn what important factors you need to consider before you launch or re-launch a magazine.
• Your leadership style: Redefine your management and leadership style.
• How to price and sell space ads: Help advertisers use your magazine effectively; discover where to find advertisers, and how to communicate the benefits of advertising in your magazine.
• Managing your subscriptions: The elements of an effective fulfillment system and principles of customer service.
• Increase your circulation: Evaluate your marketing efforts, find new sources of subscribers, and develop pricing strategies in order to reach your full potential.
• Production: How to save money on production without reducing quality.
• How to prepare a budget: Learn how to manage expenses and establish basic publishing accounting procedures.
• Generating income: Examine potential unexplored sources of income and publication-related products.
• Personnel: Develop job descriptions, establish functions and qualifications, select and evaluate staff, and work with volunteers.
• Distribution: Principles and methods of distribution, with discussion of possible solutions to distribution problems.
