Kerala, India
Business principles for a solid foundation
It is possible to have a high-quality, well-designed, expertly-edited magazine with good writers—and still to fail! A knowledge of good business principles will not guarantee success. But, failure to apply good business principles almost always guarantees failure—or at least, a day-to-day struggle for survival.The Managing the Magazine course teaches publishers how to assess the present status of their magazines, identify problem areas, and apply principles to solve the problems. Those who wish to start a magazine will learn how to lay the foundation for a successful magazine startup.
Your experience at the conference is much more than classroom learning. You’ll come to know other Christians in publishing from across India and beyond. You’ll pray together, brainstorm solutions, enjoy fellowship, and be encouraged and strengthened in your commitment to God and to Christian publishing. You’ll return home refreshed with a better understanding of your magazine and the management principles needed to make it successful.
FEATURING:
LOU ANN SABATIER
A leading expert in publishing and business strategy, Lou Ann Sabatier is chief executive officer of Clarity Media's Washington Group, which in addition to The Washington Examiner includes The Weekly Standard and the website Red Alert Politics. Before joining Clarity Media, Lou Ann served as the principal of Sabatier Consulting which she founded over 15 years ago. Through Sabatier Consulting, Lou Ann worked with over 100 media clients, giving them the tools they need to increase profitability through strategic planning, audience development, financial management, fulfillment, production, advertising sales, and operations management. Prior to founding the consulting firm, she worked as a literary agent, the managing director of an international economic magazine, and associate publisher of a national opinion magazine. She speaks widely at conferences and workshops throughout the U.S. and Canada. She is a frequent speaker at Folio publishing seminars in New York and Chicago.
HERE'S A TASTE OF WHAT YOU'LL LEARN:
How to be a leader in Christian publishing
Learn the characteristics and responsibility of a leader in publishing and find out how Christians can approach publishing responsibilities as leaders.
Learn the characteristics and responsibility of a leader in publishing and find out how Christians can approach publishing responsibilities as leaders.
The business strategy
How to develop a specific, focused mission statement.
How to develop a specific, focused mission statement.
How to start a magazine
A thorough investigation of all the areas that must be considered.
A thorough investigation of all the areas that must be considered.
Digital magazine publishing—the new frontier in publishing
Explore various digital options available, from relatively easy and cheap to complex.
Explore various digital options available, from relatively easy and cheap to complex.
How to build circulation
An examination of cost-effective methods of increasing the circulation of a magazine.
An examination of cost-effective methods of increasing the circulation of a magazine.
Magazine advertising
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
Understanding production fundamentals
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
The budget
How to make a budget and use it as a powerful tool for planning and control.
How to make a budget and use it as a powerful tool for planning and control.
Subscription fulfillment
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
Research
How to use research to strengthen and focus marketing and editorial efforts.
How to use research to strengthen and focus marketing and editorial efforts.
Expand your ministry and generate income with publication-related products
Hear principles for developing ancillary products, how to to produce and sell them, and considerations for reusing published materials.
Hear principles for developing ancillary products, how to to produce and sell them, and considerations for reusing published materials.
Raise funding from foundations and businesses
Learn how to develop a fundraising appeal and how to identify your best prospects. Discover that foundations expect from prospects.
Learn how to develop a fundraising appeal and how to identify your best prospects. Discover that foundations expect from prospects.
Register
