Magazines find it helpful to know critical information about their subscribers. In order to learn more about subscribers, most magazines use some form of research. Research may be formal or informal. The sample questionnaires shown here represent formal methods of obtaining information about subscribers. Questionnaires may be sent to a select number of subscribers in a separate mailing. Or, questionnaires may be printed in an issue of the magazine.
Editors use the information to find out how to more effectively serve readers. The advertising department uses the information in dealing with prospective advertisers. The circulation department may use the information in making decisions as to how to obtain new subscribers.
Surveys mailed to subscribersSurveys printed in the magazine
