Magazine Training International

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Most magazines send letters to subscribers to inform them that their subscriptions will expire and to convince them to renew their subscriptions. In some countries, subscriptions renew automatically if the subscriber does not specifically write to cancel the subscription before the end of the term. In countries where renewal is not automatic, most magazines send more than one renewal notice.

Magazines normally compare the cost of sending renewals with the result of each renewal mailing in order to determine how many renewal mailings (called "efforts") to send. Some magazines have found it profitable to send as many as 10 or 11 notices. Most magazines send fewer.

Click on the titles below to see full-size samples in PDF format.
Christianity Today
















This series consists of six direct-mail efforts:
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Discipleship Journal
















This series consists of five direct-mail efforts (with variations of three of the efforts) and an issue wrap. Not shown: outer envelopes and return envelopes.
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Today's Christian Woman






















This series consists of seven direct-mail efforts.
Top of page
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