It costs money to acquire new subscribers. So, magazine publishers want to know which type of promotions are the most cost-effective. There are expensive and complicated software programs which help administrators determine the effectiveness of various types of promotion efforts. However, it is also possible to put together an analysis using even a simple spreadsheet program. Here is an example of a promotion source analysis worksheet prepared for
Discipleship Journal in which the cost effectiveness of a direct mail campaign is analyzed.
Click on images to see samples full size in PDF format.
Two-page worksheet analyzing overall results of promotional mailing in
June, 1998.
One-page worksheet comparing results of various elements of the
June, 1998, direct mail campaign. Elements to be compared included
mailing lists in the promotion and a variety of types of direct mail
packages or offers.
