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It costs money to acquire new subscribers. So, magazine publishers want to know which type of promotions are the most cost-effective. There are expensive and complicated software programs which help administrators determine the effectiveness of various types of promotion efforts, but it is also possible to put together an analysis using even a simple spreadsheet program.

Below is a promotion source analysis worksheet prepared for Discipleship Journal analyzing the cost effectiveness of a direct mail campaign.   

Click on images to see full-size samples in PDF format.

This two-page worksheet: analyzes overall results of promotional mailing in June, 1998.

This one-page worksheet compares: the results of various elements of the June, 1998, direct mail campaign. the elements including: mailing lists in the promotion and a variety of types of direct mail packages or offers.