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These cards serve double duty. One sheet with two cards is bound into the magazine. One of the cards solicits subscriptions to the magazine or to a related magazine and the other is purchased by an advertiser. Thus, the advertiser pays for the card, while the magazine can take the other half of the card at little or no extra cost.

Click on images to see the samples full size in PDF format.

Evangelical Missions Quarterly (sample one)
Two pages; one sheet; two sides; perfect bound along the left side. The top card is purchased by an advertiser; the bottom card advertises a related magazine offered by the same publisher.
  

Evangelical Missions Quarterly (sample two)
Two pages; one sheet; two sides; perfect bound along the left side. The bottom card is purchased by an advertiser; the top card advertises a related magazine offered by the same publisher.
  

Charisma
One sheet; three panels; two folds; two sides; saddle stitch bound. One side is purchased by an advertiser; the other side offers a free gift subscription upon subscription renewal.