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Design for Magazines
Guidelines for effective visual communication By: Gary Gnidovic, Greg Breeding and Adele Mulford |
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Pages: 95-110 Format: Print version of the manual is comb bound with a soft cover. Electronic version is on CD in PDF format. Size: 8.5 x 11 inches (21.6 x 27.9 cm) Languages and Prices (US$): Prices vary according to the number of pages in each manual, which varies from one language to another. Please note: A PayPal account is not required to purchase MTI resources. Under the question "Don't have a PayPal account?" there is a link for other payment methods such as a credit or debit card. However, if your shipping address is in one country and your billing address in another, it will be necessary to pay through PayPal. PDF purchases are not automated. A link to your PDF will be provided within one business day of your order. |
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Language and Price:
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Print
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CD
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English: US $21.99 |
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Russian: US $25.49 |
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Romanian: US $22.49 |
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Bulgarian: US $22.49 |
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Croatian: US $21.99 |
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Spanish: US $22.49 |
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Chinese-Simplified:
US $18.99 |
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Chinese-Traditional:
US $18.99 |
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Overview
This manual on professional magazine design covers
everything magazine publishers and designers need to know to increase
their magazine's appeal to readers, enhance readability, and
communicate more effectively.
Authors
The manual is written and designed by Gary Gnidovic, design director at
Christianity Today, Greg Breeding, creative director
for Journey Communications, and Adele Mulford, managing art director at McMurry, a marketing communications company. It is published by Magazine Training
International.
Topics
The magazine’s visual identity
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Words and images
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
The design elements
See how format, paper, and binding impact design. Learn how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
See how format, paper, and binding impact design. Learn how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
Typography for publications
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Magazine architecture
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Magazine covers
How to develop a cover style, select a primary image, and combine the various cover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
How to develop a cover style, select a primary image, and combine the various cover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
Design on a modest budget
You’ll learn how to use typography, texture, backgrounds, screens and tints, scale, and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
You’ll learn how to use typography, texture, backgrounds, screens and tints, scale, and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
The redesign process
You’ll hear about trends in modern redesign, learn the purpose of redesign, and how to re-evaluate the magazine’s voice and develop a redesign strategy.
You’ll hear about trends in modern redesign, learn the purpose of redesign, and how to re-evaluate the magazine’s voice and develop a redesign strategy.
Photography
How is human vision different from photographic vision? Learn how to “see” photographically and make great photographs. Explore the art of photographing people and gain practical tips on making portraits.
How is human vision different from photographic vision? Learn how to “see” photographically and make great photographs. Explore the art of photographing people and gain practical tips on making portraits.
Discount
| A discount is available for staff members of Christian magazines in Eastern Europe, the former Soviet Union, and the Two-Thirds World. For information, click here to contact MTI and ask for discount information. |
