This 95- 110-page manual on professional magazine design covers everything magazine publishers and designers need to know to increase their magazine's appeal to readers, enhance readability, and communicate more effectively. The manual is written and designed by Gary Gnidovic, design director at Christianity Today, International, and Greg Breeding, creative director for Journey Communications. It is published by Magazine Training International.
Topics
The magazine’s visual identity
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Words and images
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
The design elements
See how format, paper, and binding impact design and how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
See how format, paper, and binding impact design and how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
Typography for publications
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Magazine architecture
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Magazine covers
How to develop a cover style, select a primary image, and combine the various cover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
How to develop a cover style, select a primary image, and combine the various cover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
Design on a modest budget
You’ll learn how to use typography, texture, backgrounds, screens and tints, scale, and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
You’ll learn how to use typography, texture, backgrounds, screens and tints, scale, and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
The redesign process
You’ll hear about trends in modern redesign, and learn the purpose of redesign, how to re-evaluate the magazine’s voice, and develop a redesign strategy.
You’ll hear about trends in modern redesign, and learn the purpose of redesign, how to re-evaluate the magazine’s voice, and develop a redesign strategy.
Photography
The pros and cons of various cameras and film are discussed, as well as human vision versus photographic vision, and how to “see” photographically. You’ll learn the art of photographing people and practical tips on making portraits.
The pros and cons of various cameras and film are discussed, as well as human vision versus photographic vision, and how to “see” photographically. You’ll learn the art of photographing people and practical tips on making portraits.
Languages
The Design for Magazines manual is available for sale in English, Russian, Bulgarian, Romanian, and Croatian.
To order
To view a PDF of the MTI order form, click here. You must have Acrobat Reader in order to view the PDF. You can download Acrobat Reader free at http://www.adobe.com/products/acrobat/readermain.html
Downloads
You may view or download a copy of the business manual in the languages listed below. You have permission to print one copy for personal use. A $2.00 per copy fee is required if you would like to print additional copies for use in a seminar or for any other reason. Please contact MTI for payment information. Copies may not be sold for profit.
You must have Acrobat Reader to open these PDFs. Click the title below to view the manual:
Bulgarian Edition
Croatian Edition
Romanian Edition
Russian Edition
Downloads
You may view or download a copy of the business manual in the languages listed below. You have permission to print one copy for personal use. A $2.00 per copy fee is required if you would like to print additional copies for use in a seminar or for any other reason. Please contact MTI for payment information. Copies may not be sold for profit.
You must have Acrobat Reader to open these PDFs. Click the title below to view the manual:
Bulgarian Edition
Croatian Edition
Romanian Edition
Russian Edition
Discount
A discount is available for staff members of Christian magazines in
Eastern Europe, the former Soviet Union, and the Two-Thirds World. For
information, click here to contact MTI.