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Managing the Magazine with Confidence and Skill
A Course on the Business of Magazine Publishing By: Kent Wilson and Dave Wilson |
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Pages: 85-90 Format: Comb bound, soft cover Size: 8.5 x 11 inches (21.6 x 27.9 cm) Languages and Prices (US$): English 12.99; Bulgarian 13.99; Korean 13.99; Romanian 12.99; Russian 14.49; Spanish 0.00; Chinese coming soon! |
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Overview
Managing the Magazine with Confidence and Skill is the companion manual for The Business of Magazine Publishing course. This course provides the tools you need to establish your magazine on a solid financial basis to enhance growth and increase your ministry outreach.
Authors
The
manual and course were developed by Kent Wilson, publisher, NavPress,
and Dave Wilson, director of operations, NavPress Periodicals. It is
published by Magazine Training International. View author biographies.
Topics
The business strategy
How to develop a specific, focused mission statement.
How to develop a specific, focused mission statement.
The business plan
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to start a magazine
A thorough investigation of all the areas that must be considered.
A thorough investigation of all the areas that must be considered.
How to build circulation
An examination of cost-effective methods of increasing the circulation of a magazine.
An examination of cost-effective methods of increasing the circulation of a magazine.
Magazine advertising
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
Understanding production fundamentals
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
The budget
How to make a budget and use it as a powerful tool for planning and control.
How to make a budget and use it as a powerful tool for planning and control.
Subscription fulfillment
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
Research
How to use research to strengthen and focus marketing and editorial efforts.
Ministry-related tools
How to use research to strengthen and focus marketing and editorial efforts.
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
To download non-English language editions
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You may view or download a copy of the business manual in the languages
listed below. You have permission to print one copy for personal use. A
$2.00 per copy fee is required if you would like to print additional
copies for use in a seminar or for any other reason. Please contact MTI
for payment information. Copies may not be sold for profit. You must have Acrobat Reader to open these PDFs. Click the cover below to view the manual. |
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Bulgarian
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Spanish
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Discount
A discount is available for staff members of Christian magazines in
Eastern Europe, the former Soviet Union, and the Two-Thirds World. For
information, click here to contact MTI.