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Managing the Magazine with Confidence and Skill A Course on the Business of Magazine Publishing By: Kent Wilson and Dave Wilson |
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Pages: 85-90 Format: Print version of the manual is comb bound with a soft cover. Electronic version in on CD in PDF format. Size: 8.5 x 11 inches (21.6 x 27.9 cm) Languages and Prices (US$): Prices vary according to the number of pages in each manual, which varies from one language to another. Please note: A PayPal account is not required to purchase MTI resources. Under the question "Don't have a PayPal account?" there is a link for other payment methods such as a credit or debit card. However, if your shipping address is in one country and your billing address in another, it will be necessary to pay through PayPal. PDF purchases are not automated. A link to your PDF will be provided within one business day of your order. |
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| Language and Price: |
Print
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CD
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Downloadable |
| English: US $12.99 | |||
| Russian: US $14.49 | |||
| Romanian: US $12.99 | |||
| Bulgarian: US $13.99 | |||
| Korean: US $13.99 | |||
| Spanish: US $13.99 | |||
| Chinese-Simplified: US $13.99 | |||
| Chinese-Traditional: US $13.99 | |||
Overview
Managing the Magazine with Confidence and Skill is the companion manual for The Business of Magazine Publishing course. This course provides the tools you need to establish your magazine on a solid financial basis to enhance growth and increase your ministry outreach.
This course teaches publishers how to assess the present status of their magazines, identify problem areas, and apply principles to solve the problems. Those who wish to start a magazine will learn how to lay a successful foundation.
Since 1999, hundreds of Christian magazine publishers from dozens of countries have taken this course live in conferences in Hungary, Russia, Ukraine, Bulgaria, Slovakia, Hong Kong, and the U.S.
This course teaches publishers how to assess the present status of their magazines, identify problem areas, and apply principles to solve the problems. Those who wish to start a magazine will learn how to lay a successful foundation.
Since 1999, hundreds of Christian magazine publishers from dozens of countries have taken this course live in conferences in Hungary, Russia, Ukraine, Bulgaria, Slovakia, Hong Kong, and the U.S.
Authors
The
manual and course were developed by Kent Wilson, former publisher, NavPress,
and Dave Wilson, former director of operations, NavPress Periodicals. It is
published by Magazine Training International.
Topics
The business strategy
How to develop a specific, focused mission statement.
How to develop a specific, focused mission statement.
The business plan
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to start a magazine
A thorough investigation of all the areas that must be considered.
A thorough investigation of all the areas that must be considered.
How to build circulation
An examination of cost-effective methods of increasing the circulation of a magazine.
An examination of cost-effective methods of increasing the circulation of a magazine.
Magazine advertising
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
Understanding production fundamentals
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
The budget
How to make a budget and use it as a powerful tool for planning and control.
How to make a budget and use it as a powerful tool for planning and control.
Subscription fulfillment
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
Research
How to use research to strengthen and focus marketing and editorial efforts.
How to use research to strengthen and focus marketing and editorial efforts.
Ministry-related tools
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
Management
How to manage the publication, interview prospective employees, evaluate current employees, and work with volunteers.
How to manage the publication, interview prospective employees, evaluate current employees, and work with volunteers.
Fundraising
How to research prospective donors, prepare a proposal, and follow up on donors.
How to research prospective donors, prepare a proposal, and follow up on donors.
Discount
| A discount is available for staff members of Christian magazines in Eastern Europe, the former Soviet Union, and the Two-Thirds World. For information, click here to contact MTI and ask for discount information. |
