The Business of Magazine Publishing manual
Building the Christian magazine on a solid business foundation is the focus of the course on which this 85- 90-page manual is based. The manual and course were developed by Kent Wilson, publisher, NavPress, and Dave Wilson, director of Operations, NavPress Periodicals. It is published by Magazine Training International. 
Topics
A biblical basis for work as a publisher
How to develop a specific, focused mission statement.
How to develop a specific, focused mission statement.
The business plan
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to start a magazine
A thorough investigation of all the areas that must be considered.
A thorough investigation of all the areas that must be considered.
How to build circulation
An examination of cost-effective methods of increasing the circulation of a magazine.
An examination of cost-effective methods of increasing the circulation of a magazine.
Magazine advertising
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
Understanding production fundamentals
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
The budget
How to make a budget and use it as a powerful tool for planning and control.
How to make a budget and use it as a powerful tool for planning and control.
Subscription fulfillment
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
Research
How to use research to strengthen and focus marketing and editorial efforts.
How to use research to strengthen and focus marketing and editorial efforts.
Ministry-related tools
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
Languages
The manual is available for sale in English, Russian, Bulgarian, Romanian, and Korean. A Spanish language edition will be available in 2008. A Chinese language edition will be available by December 2007.
To order
To download a PDF of the MTI order form, click here. You must have Acrobat
Reader in order to open the PDF. You may download Acrobat Reader free
at http://www.adobe.com/products/acrobat/readermain.html
Downloads
You may view or download a copy of the business manual in the languages listed below. You have permission to print one copy for personal use. A $2.00 per copy fee is required if you would like to print additional copies for use in a seminar or for any other reason. Please contact MTI for payment information. Copies may not be sold for profit.
You must have Acrobat Reader to open these PDFs. Click the title below to view the manual:
Bulgarian edition
Korean edition
Romanian edition
Russian edition
Downloads
You may view or download a copy of the business manual in the languages listed below. You have permission to print one copy for personal use. A $2.00 per copy fee is required if you would like to print additional copies for use in a seminar or for any other reason. Please contact MTI for payment information. Copies may not be sold for profit.
You must have Acrobat Reader to open these PDFs. Click the title below to view the manual:
Bulgarian edition
Korean edition
Romanian edition
Russian edition
Discount
A discount is available for staff members of Christian magazines in Eastern Europe, the former Soviet Union, and the Two-Thirds World. For information, click here to contact MTI.