|
Managing the Magazine
The Business of Magazine Publishing A DVD course Course taught by Tim Gilmour and Kent Wilson |
Size: 51/2 x 71/2 inches (14x19cm)
Format: 14-hour course on seven DVDs; packaged in a multi-DVD case
Additional material: DVD set includes a CD with 94-page manuals in
PDF format. Manuals available in English, Russian, Romanian, Bulgarian, Korean, Spanish, Chinese (traditional), and Chinese (simplified) language editions.
Language (of DVD recording): The course is taught in English and is offered with subtitles in Russian, Chinese (both simplified and traditional), and Spanish. Participant manuals in all languages are included on a CD packaged with the DVD set.
Payment: $89.99 USD. It is also possible to pay in Euros. Contact MTI for information as to how to transfer Euros to our bank account in Austria.
Please note: A PayPal account is not required to purchase MTI resources. Under the question "Don't have a PayPal account?" there is a link for other payment methods such as a credit or debit card. However, if your shipping address is in one country and your billing address in another, it will be necessary to pay through PayPal.
| DVD Business Course US $89.99 |
Overview
The seven-DVD course on Managing
the Magazine With Confidence and Skill (The Business of Magazine
Publishing) was recorded in Los Angeles in 2007 before a multi-cultural
audience. The course is enriched by interaction between participants and trainers as publishers from Africa,
Asia, Europe, Latin America, and North America ask questions and make
comments.
This course teaches publishers how to assess the present status of their magazines, identify problem areas, and apply principles to solve the common publishing problems. Those who wish to start a magazine will learn how to lay a successful foundation for strong growth.
Since 1999, hundreds of Christian magazine publishers from dozens of countries have taken this course live in conferences in Hungary, Russia, Ukraine, Bulgaria, Slovakia, Hong Kong, Korea, and the U.S.
This course teaches publishers how to assess the present status of their magazines, identify problem areas, and apply principles to solve the common publishing problems. Those who wish to start a magazine will learn how to lay a successful foundation for strong growth.
Since 1999, hundreds of Christian magazine publishers from dozens of countries have taken this course live in conferences in Hungary, Russia, Ukraine, Bulgaria, Slovakia, Hong Kong, Korea, and the U.S.
Instructors
The course is taught by Kent Wilson, then publisher of NavPress, and
Tim Gilmour, executive vice-president and COO of Group Publishing, Inc. Both
have taught the course internationally and have a good grasp of the
challenges faced by Christian magazine publishers outside the United
States.
Topics
A biblical basis for work as a publisher
How to develop a specific, focused mission statement.
How to develop a specific, focused mission statement.
The business plan
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to develop a business plan for the magazine with consideration of all the elements that impact business strategy.
How to start a magazine
A thorough investigation of all the areas that must be considered.
A thorough investigation of all the areas that must be considered.
How to build circulation
An examination of cost-effective methods of increasing the circulation of a magazine.
An examination of cost-effective methods of increasing the circulation of a magazine.
Magazine advertising
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
How to get and keep advertisers; how much to charge; how to help advertisers use your magazine effectively.
Understanding production fundamentals
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
How the size, frequency, and design of a magazine affect costs and perceived value. How to get the best possible price for printing.
The budget
How to make a budget and use it as a powerful tool for planning and control.
How to make a budget and use it as a powerful tool for planning and control.
Subscription fulfillment
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
How to handle magazine orders efficiently. This includes discussion of subscription fulfillment systems and the elements of a good system.
Research
How to use research to strengthen and focus marketing and editorial efforts.
How to use research to strengthen and focus marketing and editorial efforts.
Ministry-related tools
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
Developing ministry-related tools in order to expand the magazine's outreach and strengthen its financial viability.
Management
How to manage the publication, interview prospective employees, evaluate current employees, and work with volunteers.
How to manage the publication, interview prospective employees, evaluate current employees, and work with volunteers.
Fundraising
How to research prospective donors, prepare a proposal, and follow up on donors.
How to research prospective donors, prepare a proposal, and follow up on donors.
Discount
| A significant discount is available for staff members of Christian magazines in Eastern Europe, the former Soviet Union, and the Two-Thirds World. To inquire about the discount, click here to contact MTI. |