Magazine Training International

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Design for Magazines

A DVD course with a manual

Course taught by Greg Breeding,
Gary Gnidovic and Adele Mulford



Size: 5 1/2 x 7 1/2 inches (14x19cm)
Format: 11-hour course on six DVDs; packaged in a multi-DVD case
Additional material: DVD set includes a CD with 95-page manuals in PDF format. Manuals are available in English, Bulgarian, Chinese (traditional and simplified scripts), Croatian, Romanian, Russian, and Spanish languages. Participant manuals in all languages are included on a CD packaged with the DVD set.
Language (of DVD recording): The course is taught in English and is offered with subtitles in Russian, Chinese (simplified and traditional), and Spanish.
Payment: $79.99 USD. It is also possible to pay in Euros. Contact MTI for information as to how to transfer Euros to our bank account in Austria.

DVD Design Course
US $79.99

Overview
        Attractive design can increase your magazine’s appeal to readers, enhance readability, and more effectively communicate your message. In this course you will learn the secrets of designing effective covers, enticing spreads, appealing departments, and exciting tables of contents.
     Since 2001, hundreds of Christian magazine editors and designers from dozens of countries have taken this course live in conferences in Russia, Ukraine, Bulgaria, Malaysia, Romania, Croatia, and the Czech Republic.The course was recorded in Prague before a multi-cultural audience.
Instructors
The course is taught by Greg Breeding, creative director, Journey Communications, Gary Gnidovic, art director at Christianity Today International, and Adele Mulford, then art director at Discipleship Journal, now managing art director at McMurry, a marketing communications company. All three award-winning designers have taught the course internationally.
Topics
The magazine’s visual identity
Learn how to create a distinctive identity for your magazine—a strong “brand” which will help nurture and sustain a relationship with readers. Discover how to determine a design strategy to convey the appropriate tone and personality of the magazine.
Words and images
This session explores the editorial elements from a design perspective and shows how design can visually translate editorial content. You’ll see how strategic and tactical composition can help create a sense of purpose in each magazine spread.
The design elements
See how format, paper, and binding impact design and how to combine photography, illustration, and typography to produce color, texture, and patterns to create surprising and meaningful experiences for readers.
Typography for publications
Learn how to select and arrange text fonts and titles, bylines, decks, captions, and pull quotes. Discover the secret of sensitive letterspacing and how legibility, hierarchy, contrast, consistency, and appropriateness to audience and content impact typographical decisions.
Magazine architecture
Learn how to use templates to create features that are distinctive, cohesive, and consistent. Discover how to develop flexible templates for departments, create a design system, and identify usage standards. Learn the considerations in creating the table of contents, the magazine’s nameplate and cover design, and how to explore possibilities, test ideas, and decide on a system and parameters.
Magazine covers
Here's how to develop a cover style, select a primary image, and combine the various cover elements to make an effective design. This session also deals with factors impacting the design of the various cover elements, and how to measure the success of a cover.
Design on a modest budget
You’ll learn how to use typography, texture, backgrounds, screens and tints, scale, and contrast to enhance design possibilities. Common sense solutions involving production and readily available illustrations and photographs are also discussed.
The redesign process
You’ll hear about trends in modern redesign, and you'll learn the purpose of redesign, how to re-evaluate the magazine’s voice, and develop a redesign strategy.
Photography
Human vision is different than photographic vision. Find out how to tell the difference and how to "see" photographically. You’ll learn the art of photographing people and practical tips on making portraits.
Discount
  A significant discount is available for staff members of Christian magazines in Eastern Europe, the former Soviet Union, and the Two-Thirds World. To inquire about the discount, click here to contact MTI.

Participants talk about
the design course




For a larger view on YouTube


"What I believe I have taken away from the course was all the practical things that the trainers brought to us. For example, easy, clean designs that we can use with low budgets but can still make our magazines look nice and approachable."
-Claudia Dascal, Generations,
Romania

"Many things were important to us such as examples of real life issues, real life spreads and things. [The trainers explained] why they were done the way they were done and how to make them better. That really helped because it was basically hands on experience that wasn't too simple, but still not too complex."
-Pavle Kostadinov
Kladence
Macedonia

"[The course] gives the basic points, basic architecture, the basic principles of magazine publishing, so you can know if you are going about things correctly or not. After taking the course, I think I will probably go back to the DVD to refresh myself on the basic principles."
-Greg Burgess
Jouv' Afrique
France