The Advanced Business of Magazine Publishing
Developed for graduates of the first Business of Magazine Publishing course, this 40-page manual delves deeper into the subject, building on the experience and knowledge of graduates of the first course. Each of the eight succinct units is followed by an exercise which participants in the course completed under the guidance of an experienced trainer. Although the manual was developed for use in a graduate seminar style course, individuals may also find it useful. We recommend it be used only after study of the first Business of Magazine Publishing manual.
Topics
The seven phases in the life of a magazine
Is your magazine in the concept, test, funding, launch, growth, optimum, or decline phase? Here's how to discover where your magazine is in its life cycle and what you need to do to get to the optimum phase.
Is your magazine in the concept, test, funding, launch, growth, optimum, or decline phase? Here's how to discover where your magazine is in its life cycle and what you need to do to get to the optimum phase.
How to use your financial budget as a business tool
How to make and use a budget to make plans, forecast the future, and evaluate your progress.
How to make and use a budget to make plans, forecast the future, and evaluate your progress.
How to prepare a research plan
How to use research to get the information you need to make your magazine more effective.
How to use research to get the information you need to make your magazine more effective.
Prepare a cash-flow chart
Will you have the cash on hand to pay the printer when the magazine is delivered? A cash-flow chart will put you in control of the information you need in order to avoid shortfalls. You will learn how to make and use a cash-flow projection.
Will you have the cash on hand to pay the printer when the magazine is delivered? A cash-flow chart will put you in control of the information you need in order to avoid shortfalls. You will learn how to make and use a cash-flow projection.
How to develop a fundraising plan
Whether you are starting a new magazine or taking steps to stabilize your existing magazine, there may be times when you want to approach a foundation or business to ask for financial help. Here are practical tips to help you develop a fundraising plan and write proposals that will win you respect and gain you a hearing.
Whether you are starting a new magazine or taking steps to stabilize your existing magazine, there may be times when you want to approach a foundation or business to ask for financial help. Here are practical tips to help you develop a fundraising plan and write proposals that will win you respect and gain you a hearing.
Refining your management and leadership style
Your management style has an enormous impact both on your staff and on the success of your magazine. Here are principles you can apply to your own situation in order to become a more effective leader.
Your management style has an enormous impact both on your staff and on the success of your magazine. Here are principles you can apply to your own situation in order to become a more effective leader.
Analyzing market and circulation effectiveness
How do you know if your marketing efforts are worth the money you are investing? Has your magazine's circulation reached its full potential or are there other strategies that could yield a larger readership? Here are principles to help you analyze your current marketing and circulation strategies and make decisions about future programs.
How do you know if your marketing efforts are worth the money you are investing? Has your magazine's circulation reached its full potential or are there other strategies that could yield a larger readership? Here are principles to help you analyze your current marketing and circulation strategies and make decisions about future programs.
Successful Internet marketing and publishing
When should a magazine consider moving from print to Web? What are the advantages and disadvantages of electronic versus print? How can a Web site enhance and support and add value to the ministry of a print-based magazine? All these and other related issues will be discussed.
When should a magazine consider moving from print to Web? What are the advantages and disadvantages of electronic versus print? How can a Web site enhance and support and add value to the ministry of a print-based magazine? All these and other related issues will be discussed.
Languages
The manual is available for sale in English and Russian.
To order
To download a PDF of the MTI order form, You click here. must have Acrobat Reader in order to open the PDF. You may download Acrobat Reader free at http://www.adobe.com/products/acrobat/readermain.html
Downloads
You may view or download a copy of the business manual in the languages
listed below. You have permission to print one copy for personal use. A
$2.00 per copy fee is required if you would like to print additional
copies for use in a seminar or for any other reason. Please contact MTI
for payment information. Copies may not be sold for profit.
You must have Acrobat Reader to open these PDF's. Click the title below to view the manual:
Russian edition
You must have Acrobat Reader to open these PDF's. Click the title below to view the manual:
Russian edition
Discount
A discount is available for staff members of Christian magazines in Eastern Europe, the former Soviet Union, and the Two-Thirds World. For information, click here to contact MTI.