Four Internet usage trends in India that magazine publishers need to know about
Internet usage in India is growing, with greater opportunity and
challenge for magazine publishers targeting an Indian audience. At
Magazine Training International’s Introduction to Digital Publishing
workshop in Bangalore, November 5, 2011, Stacy Wiebe, former senior
editor of ChristianWomanToday.com, presented four trends in Internet
usage in India with significant implications for magazine publishers. Read more...Digital revolution in the developing world
The digital revolution is raging full force in the U.S. Each day is seems another magazine announces its latest and greatest digital app and new digital devices are released regularly. Is this same frenzied pace true for the majority of the world, specifically for those in developing economies? A study published in February 2011 by the International Alliance of Independent Publishers provides compelling observations and answers to the question. Read more...mediaIDEAS dataPoint: How long do we use our iOS and Android Apps?
This week's mediaIDEAS dataPoint chart shows the growth of digital magazine and newspaper revenues between 2010 and 2015. Read more...Improve digital readership with effective email announcements
New issues of digital magazines are still announced primarily via email. David Renard, of mediaIDEAS, suggests ways to optimize email announcements in order to get readers to click through to the edition. Read more...